Values & Mission

The more you look at East, the more one overriding strength becomes clear. East is an investment in superior quality and value that proves itself, day after day, where it counts most-in a better bottom line.
It comes from the East equipment, and the way each model is engineered and built. Since 1968, East has been dedicated to making sure you have the best in class. You have the top value going in…the highest resale value coming out.
It comes from our innovative leadership, which keeps East equipment out front for others to follow. Ideas for greater efficiency, strength and durability – East puts them to work for you first.
And it comes from the depth of support you get. East dealers are among the best in the industry at helping match equipment to needs…and getting the most out of it. Working with us at East, they offer you the knowledge, financial options and service backup that help make businesses run better.
At East, the bottom line is this: we've always figured that the more we add to your success, the more you'll continue to look to us for equipment answers. So everything we do must prove to give the best quality and value…and the best return. We win when you win.
It comes from the East equipment, and the way each model is engineered and built. Since 1968, East has been dedicated to making sure you have the best in class. You have the top value going in…the highest resale value coming out.
It comes from our innovative leadership, which keeps East equipment out front for others to follow. Ideas for greater efficiency, strength and durability – East puts them to work for you first.
And it comes from the depth of support you get. East dealers are among the best in the industry at helping match equipment to needs…and getting the most out of it. Working with us at East, they offer you the knowledge, financial options and service backup that help make businesses run better.
At East, the bottom line is this: we've always figured that the more we add to your success, the more you'll continue to look to us for equipment answers. So everything we do must prove to give the best quality and value…and the best return. We win when you win.