East® Releases Video Shot at Mid America Truck Show
For further information:
Charlie Wells, Director of Dump Trailer Products, East Manufacturing
(888) 405-3278 Email: cwells@eastmfg.com
Brad Smith, Badertscher Communications
(740) 383-2633 E-mail: brad@badcomm.com
Reactions to First-of-its-kind Hybrid Trailer Concept Posted on YouTube
Randolph, OH (May 5, 2010) - East Manufacturing figured their unconventional trailer concept would create a lot of interest and comment at the Mid America Truck Show in March. So they decided to capture on video what people had to say when they visited the East booth and first saw the Genesis® Hybrid™ - a unique combination of the two dump trailer designs currently available, square-box and round-bottom. The video can be viewed on YouTube at http://www.youtube.com/watch?v=BhNL70FIZCI or by visiting eastmfg.com.
"Since the Genesis Hybrid trailer is so radically different than anything else on the market, we wanted to do a video that captured first impressions" said Charlie Wells, director of dump trailer products at East Trailers. "We asked people who visited our booth if we could record their comments to put on our Web site and the Internet. Almost everyone we asked on Thursday morning at the show agreed to participate, and then they just spoke their mind. Everything was natural and totally unrehearsed. We strung the unedited comments together in the video, but we did not include any comments that included reference to any of our competitors," said Wells.
The Genesis Hybrid trailer shown at the Mid America Truck Show was designed to answer customer requests for a dump trailer with a lighter tare weight, like a half-round, yet with the better handling and stable dumping characteristics of a square-box dump trailer. The result is the Genesis Hybrid - a square-box trailer with a round bottom. And a striking, revolutionary new look for dump trailers.
The new patent pending frameless dump trailer offers multiple benefits:
Total weight in the 9,500 to 10,000 lbs. range, depending on options.
2 + yards greater capacity than a traditional half-round trailer, giving you even greater payload opportunity.
A center-of-gravity that's 7 + inches lower than a traditional half-round for:
Better cornering/better stability
More operational peace-of-mind
A stronger, more rigid body for better stability and more resistance to body twisting.
The Genesis Hybrid is currently undergoing be road testing to ensure it meets the company's stringent criteria. East expects the trailer will be ready for sale by mid-summer.
East used a video camera to capture what people had to say when they visited the East booth at MATS and first saw the new Genesis® Hybrid™ dump trailer. The video can be viewed on YouTube at http://www.youtube.com/watch?v=BhNL70FIZCI or by visiting eastmfg.com.
Charlie Wells, Director of Dump Trailer Products, East Manufacturing
(888) 405-3278 Email: cwells@eastmfg.com
Brad Smith, Badertscher Communications
(740) 383-2633 E-mail: brad@badcomm.com
Reactions to First-of-its-kind Hybrid Trailer Concept Posted on YouTube
Randolph, OH (May 5, 2010) - East Manufacturing figured their unconventional trailer concept would create a lot of interest and comment at the Mid America Truck Show in March. So they decided to capture on video what people had to say when they visited the East booth and first saw the Genesis® Hybrid™ - a unique combination of the two dump trailer designs currently available, square-box and round-bottom. The video can be viewed on YouTube at http://www.youtube.com/watch?v=BhNL70FIZCI or by visiting eastmfg.com.
"Since the Genesis Hybrid trailer is so radically different than anything else on the market, we wanted to do a video that captured first impressions" said Charlie Wells, director of dump trailer products at East Trailers. "We asked people who visited our booth if we could record their comments to put on our Web site and the Internet. Almost everyone we asked on Thursday morning at the show agreed to participate, and then they just spoke their mind. Everything was natural and totally unrehearsed. We strung the unedited comments together in the video, but we did not include any comments that included reference to any of our competitors," said Wells.
The Genesis Hybrid trailer shown at the Mid America Truck Show was designed to answer customer requests for a dump trailer with a lighter tare weight, like a half-round, yet with the better handling and stable dumping characteristics of a square-box dump trailer. The result is the Genesis Hybrid - a square-box trailer with a round bottom. And a striking, revolutionary new look for dump trailers.
The new patent pending frameless dump trailer offers multiple benefits:
Total weight in the 9,500 to 10,000 lbs. range, depending on options.
2 + yards greater capacity than a traditional half-round trailer, giving you even greater payload opportunity.
A center-of-gravity that's 7 + inches lower than a traditional half-round for:
Better cornering/better stability
More operational peace-of-mind
A stronger, more rigid body for better stability and more resistance to body twisting.
The Genesis Hybrid is currently undergoing be road testing to ensure it meets the company's stringent criteria. East expects the trailer will be ready for sale by mid-summer.
East used a video camera to capture what people had to say when they visited the East booth at MATS and first saw the new Genesis® Hybrid™ dump trailer. The video can be viewed on YouTube at http://www.youtube.com/watch?v=BhNL70FIZCI or by visiting eastmfg.com.
